Banners are enticing marketing collaterals that draw the attention of the people to the brand. Outdoor banners are hung over the office or open areas to encourage people to effect a sale. Outdoor banners, indoor banners, and fabric banners are the heavily-used banner types. Large banners and small banners comprise outdoor banners and are significant marketing collaterals. Banners bring people in droves from different strata of society who view their advertisements, not being restricted to a particular segment of the audience. Vice-versa, the target audience is either driving along or walking past. So don’t be too complacent considering the visibility of your banner to be high, because content is being scanned from speeding vehicles and may not create the impact you so desire.